Logo design for BLIJ

This was a quick project for my Branding class at Samford University. The prompt was to create a brand and a logo for that brand. I picked the name "BLIJ" (pronounced "blay"), which means happy in Dutch, because it reminded me of my Opa who used to sing-song it to me in an effort to cheer me up. Something that makes me "blij" is swimming, and being in the ocean, so I went with a hypothetical swimsuit brand.

This design was meant to steer away from stereotypical coastal imagery, referencing the ocean in an absctract way. I was influenced by surf apparel brands such as billabong and ripcurl, whose clothing tags I had seen many times while living in Florida. I wanted to make a tag that I might find on the clothes in my hometown.

johbeth Copyright Johanna Stapleton

jo@johbeth.com